Staff-less and automated gyms which are available at all hours are becoming ever-popular and the industry is increasingly looking to this model due to pressures of the cost-of-living crisis. We know from our research that 87 per cent of members want to be engaged with...
Following on from the release of our recent report on the Fitness Market Potential in 2022, we are delighted to share with you a discussion between industry experts; Dr Melvyn Hillsdon, David Minton, Dr Paul Bedford and David Connell. Hosted by Marc Jones, Head of...
IN THE SUMMER OF 2020, FOLLOWING THE REOPENING OF THEIR FACILITIES AFTER LOCKDOWN DUE TO COVID-19, A SELECTION OF OUR CUSTOMERS SURVEYED THEIR MEMBERS ABOUT THEIR EXPERIENCE OF VISITING THEIR CLUB IN THE ‘NEW NORMAL’, WITH A SPECIFIC FOCUS ON CLEANLINESS AND SOCIAL...
THIS WHITEPAPER ANSWERS THE FOLLOWING QUESTIONS: What motivates members and how much progress do they perceive they are making towards their goals? Do members feel they are making the progress towards their goals they expected they would? Does making progress towards...
IN APRIL 2018, THE CUSTOMER ENGAGEMENT ACADEMY CONDUCTED A SURVEY OF OPERATORS WITHIN THE GLOBAL HEALTH AND FITNESS INDUSTRY ABOUT THEIR ENGAGEMENT WITH THEIR MEMBERS. THIS REPORT CONTAINS OUR FINDINGS AND COVERS THE FOLLOWING AREAS: The industry’s...
THIS WHITEPAPER ANSWERS THE FOLLOWING QUESTIONS: Which activities do members usually take part in when they visit their clubs by gender, age group, and length of membership? How does a member’s participation in specific activities and how often they visit affect...
