by Cheriee Wales | Aug 10, 2022 | News, Research
Following on from the release of our recent report on the Fitness Market Potential in 2022, we are delighted to share with you a discussion between industry experts; Dr Melvyn Hillsdon, David Minton, Dr Paul Bedford and David Connell. Hosted by Marc Jones, Head of...
by jamescharles | Jul 31, 2022 | Research
IN THE SUMMER OF 2020, FOLLOWING THE REOPENING OF THEIR FACILITIES AFTER LOCKDOWN DUE TO COVID-19, A SELECTION OF OUR CUSTOMERS SURVEYED THEIR MEMBERS ABOUT THEIR EXPERIENCE OF VISITING THEIR CLUB IN THE ‘NEW NORMAL’, WITH A SPECIFIC FOCUS ON CLEANLINESS AND SOCIAL...
by fitronics_root | Mar 27, 2019 | Research
THIS WHITEPAPER ANSWERS THE FOLLOWING QUESTIONS: What motivates members and how much progress do they perceive they are making towards their goals? Do members feel they are making the progress towards their goals they expected they would? Does making progress towards...
by fitronics_root | Sep 19, 2018 | Research
IN APRIL 2018, THE CUSTOMER ENGAGEMENT ACADEMY CONDUCTED A SURVEY OF OPERATORS WITHIN THE GLOBAL HEALTH AND FITNESS INDUSTRY ABOUT THEIR ENGAGEMENT WITH THEIR MEMBERS. THIS REPORT CONTAINS OUR FINDINGS AND COVERS THE FOLLOWING AREAS: The industry’s...
by fitronics_root | Jun 21, 2018 | Research
THIS WHITEPAPER ANSWERS THE FOLLOWING QUESTIONS: Which activities do members usually take part in when they visit their clubs by gender, age group, and length of membership? How does a member’s participation in specific activities and how often they visit affect...
by fitronics_root | Nov 30, 2017 | Research
THIS WHITEPAPER ANSWERS THE FOLLOWING QUESTIONS: What is the relationship between the different types of gym member communication (face-to-face, email, SMS etc.) and loyalty (as measured by Net Promoter Score®)? Which combinations of communication channels maximise...
