Our Blogs
More Than Swimming: Why Access to Lessons Matters More Than Ever
Over the 2026 May Bank Holiday weekend, tragic water-related incidents were reported across the UK, with seven children and two adults losing their lives amid record-breaking temperatures. These were not isolated to one location or circumstance. They happened across...
Influencers Get Attention. Great Fitness Coaches Keep Members.
The fitness industry is facing a quiet but serious challenge. More gym users are turning to YouTube influencers, social media personalities and AI-generated fitness advice for guidance on how to train, eat and transform their bodies. This is happening at a time when...
How Leisure Operators Can Use AI to Improve Member Retention and Reduce Attrition
Practical lessons for leisure centres, leisure trusts and gyms looking to keep members longer. There is a lot of noise around AI right now. New tools. Big promises. Endless headlines. But for many leisure centres, leisure trusts, gyms, health clubs and wellbeing...
Attendance Drops Before Cancellation
Gym member cancellations rarely happen suddenly. They build gradually. In one of our recent TRP webinars with Melvyn Hillsdon and Dave Ling, we researched why members disengage, what attendance patterns reveal about retention risk, and how operators can intervene...
Track What Matters: Why School Swimming Needs Better Progress Tracking, Not More Guesswork
School swimming plays a critical role in children’s water safety, physical development and confidence. Yet despite widespread provision across primary schools, one in three children in the UK still leaves primary school unable to swim 25 metres. That statistic is not...
Un-AI your emails to members
Write how you would actually say it. Use your brand voice as your guide. If your email copy to members includes words like: UnlockDiscoverIntroducingAnnouncingLearn howExploreOptimiseDive in it doesn’t feel helpful.It feels like AI in a blazer. Remember! Members...