IN APRIL 2018, THE CUSTOMER ENGAGEMENT ACADEMY CONDUCTED A SURVEY OF OPERATORS WITHIN THE GLOBAL HEALTH AND FITNESS INDUSTRY ABOUT THEIR ENGAGEMENT WITH THEIR MEMBERS.
THIS REPORT CONTAINS OUR FINDINGS AND COVERS THE FOLLOWING AREAS:
The industry’s understanding of member engagement and how important it is seen to be
How operators are currently engaging with members, with a specific focus on social media and email
How operators are measuring the effectiveness of their engagement with members
The future of member engagement and operators’ plans for 2019