How Do The Activities Members Usually Take Part In and How Often They Attend Affect Loyalty?

This whitepaper answers the following questions:

Which activities do members usually take part in when they visit their clubs by gender, age group, and length of membership?

How does a member’s participation in specific activities and how often they visit affect loyalty (as measured by Net Promoter┬áScore┬«)?

What can you do to increase the number of loyal Promoters in your club?