by Jibran Ali | 2026-01-28 | Blogs
School swimming plays a critical role in children’s water safety, physical development and confidence. Yet despite widespread provision across primary schools, one in three children in the UK still leaves primary school unable to swim 25 metres. That statistic is not...
by Jibran Ali | 2026-01-07 | Blogs
Write how you would actually say it. Use your brand voice as your guide. If your email copy to members includes words like: UnlockDiscoverIntroducingAnnouncingLearn howExploreOptimiseDive in it doesn’t feel helpful.It feels like AI in a blazer. Remember! Members...
by Jibran Ali | 2025-12-23 | Blogs
January is predictable.And yet, it still catches many swim schools off guard. The same pressures show up every year. Enquiries spike overnight. Parents want quick answers. Waiting lists grow. Reception becomes the bottleneck. Teachers are already in the pool, while...
by Jibran Ali | 2025-12-09 | Blogs
January arrives with a rush of new joiners and returning members who are determined to start again. There is energy. There is optimism. And then there is the quiet reality that many of them will fade away just as quickly as they appeared. Most people are...
by Jibran Ali | 2025-08-04 | Blogs
Active Mid Devon, part of Mid Devon District Council, has introduced CoursePro across both its learn to swim and School Swim programmes. With around 2,500 children and more than 30 schools involved across two sites, this move marks a big step forward in how the team...
