Helping January Members Justify One More Week

Helping January Members Justify One More Week

What you’ll learn By week three of a new member’s membership, many gyms start to see engagement slip. Not because members lack motivation, but because expectations don’t match reality. In this 30-minute TRP webinar, Melvyn Hillsdon, behaviour change, physical activity...
Turning School Swimming into a Growth Engine

Turning School Swimming into a Growth Engine

What you’ll learn If you run school swimming, this free 30-minute session is for you. Most operators deliver school swimming as a requirement.Few unlock its full commercial potential. When structured well, school swimming can deliver more than pool time: ✔...
Attendance Drops Before Cancellation

Attendance Drops Before Cancellation

Gym member cancellations rarely happen suddenly. They build gradually. In one of our recent TRP webinars with Melvyn Hillsdon and Dave Ling, we researched why members disengage, what attendance patterns reveal about retention risk, and how operators can intervene...