by Jibran Ali | 2026-05-29 | Blogs
The fitness industry is facing a quiet but serious challenge. More gym users are turning to YouTube influencers, social media personalities and AI-generated fitness advice for guidance on how to train, eat and transform their bodies. This is happening at a time when...
by Jibran Ali | 2026-05-05 | Blogs
Practical lessons for leisure centres, leisure trusts and gyms looking to keep members longer. There is a lot of noise around AI right now. New tools. Big promises. Endless headlines. But for many leisure centres, leisure trusts, gyms, health clubs and wellbeing...
by Jibran Ali | 2026-03-11 | Blogs
Gym member cancellations rarely happen suddenly. They build gradually. In one of our recent TRP webinars with Melvyn Hillsdon and Dave Ling, we researched why members disengage, what attendance patterns reveal about retention risk, and how operators can intervene...
by Jibran Ali | 2026-01-28 | Blogs
School swimming plays a critical role in children’s water safety, physical development and confidence. Yet despite widespread provision across primary schools, one in three children in the UK still leaves primary school unable to swim 25 metres. That statistic is not...
by Jibran Ali | 2026-01-07 | Blogs
Write how you would actually say it. Use your brand voice as your guide. If your email copy to members includes words like: UnlockDiscoverIntroducingAnnouncingLearn howExploreOptimiseDive in it doesn’t feel helpful.It feels like AI in a blazer. Remember! Members...
by Jibran Ali | 2025-12-23 | Blogs
January is predictable.And yet, it still catches many swim schools off guard. The same pressures show up every year. Enquiries spike overnight. Parents want quick answers. Waiting lists grow. Reception becomes the bottleneck. Teachers are already in the pool, while...
