Our Blogs
Un-AI your emails to members
Write how you would actually say it. Use your brand voice as your guide. If your email copy to members includes words like: UnlockDiscoverIntroducingAnnouncingLearn howExploreOptimiseDive in it doesn’t feel helpful.It feels like AI in a blazer. Remember! Members...
Why January Overwhelms Swim Schools (and What Helps)
January is predictable.And yet, it still catches many swim schools off guard. The same pressures show up every year. Enquiries spike overnight. Parents want quick answers. Waiting lists grow. Reception becomes the bottleneck. Teachers are already in the pool, while...
New Year. New Members. Same Risk.
January arrives with a rush of new joiners and returning members who are determined to start again. There is energy. There is optimism. And then there is the quiet reality that many of them will fade away just as quickly as they appeared. Most people are...
Less Admin, More Teaching: Because No One Became a Teacher to Fill in Spreadsheets
Let’s be honest. No one gets into teaching because they love admin.No one lies awake at night thinking, “Can’t wait to manually update today’s registers and double-check medical notes in three different places.” You do it because you care. About kids. About progress....
Active Mid Devon announces smarter swim programme management with CoursePro
Active Mid Devon, part of Mid Devon District Council, has introduced CoursePro across both its learn to swim and School Swim programmes. With around 2,500 children and more than 30 schools involved across two sites, this move marks a big step forward in how the team...
From Transactional Moments to Transformational Experiences
There’s a conversation I keep returning to—and it’s one many in our sector are starting to surface more openly: What does it really take to turn a non-member into a lifelong advocate? We’ve done a good job interrogating member behaviours over the years. Retention,...