What you’ll learn
By week three of a new member’s membership, many gyms start to see engagement slip. Not because members lack motivation, but because expectations don’t match reality.
In this 30-minute TRP webinar, Melvyn Hillsdon, behaviour change, physical activity measurement and retention expert, shares crucial insight into why motivated members disengage and what leaders can influence early to keep them engaged for longer.
Designed for fitness and leisure leaders responsible for retention, this session focuses on practical, evidence-led ways to reset expectations, redefine success and help members justify coming back for one more week.