Our Blogs

January is predictable.And yet, it still catches many swim schools off guard. The same pressures show up every year. Enquiries spike overnight. Parents want quick answers. Waiting lists grow. Reception becomes the bottleneck. Teachers are already in the pool, while...

January arrives with a rush of new joiners and returning members who are determined to start again. There is energy. There is optimism. And then there is the quiet reality that many of them will fade away just as quickly as they appeared.   Most people are...

Let’s be honest. No one gets into teaching because they love admin.No one lies awake at night thinking, “Can’t wait to manually update today’s registers and double-check medical notes in three different places.” You do it because you care. About kids. About progress....

Active Mid Devon, part of Mid Devon District Council, has introduced CoursePro across both its learn to swim and School Swim programmes. With around 2,500 children and more than 30 schools involved across two sites, this move marks a big step forward in how the team...

There’s a conversation I keep returning to—and it’s one many in our sector are starting to surface more openly: What does it really take to turn a non-member into a lifelong advocate? We’ve done a good job interrogating member behaviours over the years. Retention,...

In an era where digital communication is instant and limitless, businesses have unprecedented access to their members. With just a few clicks, gyms and fitness centres can connect via email, SMS, push notifications, and social media. But with this power comes an...