Why Sales Numbers Lie: What Join and Retention Data Tell Us About Gym Growth

You’ve hit your sales target. Is your gym growing or are you replacing members who’ve left?

TRP’s latest report brings joining and retention data together to show how much membership revenue you can expect per prospect. It looks at how likely someone is to join, how long they’re likely to stay and what they’ll pay. It also explores why the people who are easiest to sign up may bring in less revenue than you’d expect.

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Why Sales Numbers Lie What Join and Retention Data Tell Us About Gym Growth
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